privacy policy

Thank you for your interest in our website.
The protection of your privacy is very important to us.
Below you will find detailed information on how we handle your data.

Storage of access data in server log files
You can visit our website without providing any personal information. We only store access data in so-called server log files, such as the name of the requested file, date and time of access, amount of data transferred and the requesting provider. This data is analyzed exclusively to ensure trouble-free operation of the site and to improve our offer and does not allow us to draw any conclusions about your person.

Data collection and use for contract processing and when opening a customer account
We collect personal data if you voluntarily provide it to us in the context of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and your inquiries. After completion of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you below. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

Data transfer for contract fulfillment
In order to fulfill the contract, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. In order to process payments, we pass on the necessary payment data to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the payment service selected by you during the ordering process.

Use of data for e-mail advertising without newsletter registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products to those you have already purchased from our range by e-mail. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

Use of data for postal advertising and your right to object
In addition, we reserve the right to store your first and last name, your postal address and – if we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business name in summarized lists and to use them for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

Use of cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Use of Google Analytics for web analysis
This website uses Google Analytics, a web analytics service provided by Google Inc. (www.google.de). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Privacy policy for the use of Google +1
Recording and passing on information:
You can use the Google +1 button to publish information worldwide. You and other users receive personalized content from Google and our partners via the Google +1 button. Google stores both the information that you have given +1 for a content and information about the page that you viewed when you clicked +1. Your +1s can be displayed as references together with your profile name and your photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet. Google records information about your +1 activities in order to improve Google services for you and others. To be able to use the Google +1 button, you need a globally visible, public Google profile, which must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name that you have used when sharing content via your Google account. The identity of your Google profile can be displayed to users who know your e-mail address or have other identifying information about you.

Use of the information collected:
In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish summarized statistics about the +1 activities of users or pass these on to users and partners, such as publishers, advertisers or associated websites.

Use of Facebook plugins
Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social plugin from Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here: http://developers.facebook.com/plugins
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook’s data protection information: http://www.facebook.com/policy.php
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the “Facebook Blocker” (http://webgraph.com/resources/facebookblocker/) or the script blocker “NoScript” (http://noscript.net/).

Remarketing data protection notice
The provider uses the remarketing or “similar target groups” function of Google Inc. on the website. (“Google”). This function allows the provider to target visitors to the website with advertising by displaying personalized, interest-based ads to visitors to the provider’s website when they visit other websites in the Google Display Network. Google uses cookies to analyze website usage, which forms the basis for the creation of interest-based advertisements. For this purpose, Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number is used to record visits to the website and anonymized data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://www.google.com/settings/ads/plugin?hl=de.

Google Fonts
This website integrates external fonts from Google Fonts. Google Fonts is a service provided by Google Inc. (USA). The fonts are integrated by a server call to Google in the USA, whereby it can be assumed that requests are stored by Google. You can find more information on this in the Google Fonts FAQ at https://developers.google.com/fonts/faq#what-does-using-the-google-fonts-api-mean-for-the-privacy-of-my-users or the Google privacy policy at https://www.google.de/intl/de/policies/.

Privacy policy for the use of Hotjar
We use Hotjar software (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe) to improve the user experience on our website. We can use Hotjar to measure and evaluate user behavior (mouse movements, clicks, scroll height, etc.) on our website. For this purpose, Hotjar sets cookies on users’ end devices and can store user data such as browser information, operating system, time spent on the site, etc. in anonymized form. You can prevent this data processing by Hotjar by deactivating the use of cookies in the settings of your web browser and deleting cookies that are already active. You can find out more about data processing by Hotjar here.

Right to information and contact
You have a right to free information about the personal data we have stored about you and, if necessary, a right to correct, block or delete this data. If you have any questions about the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as revocation of any consent given or objection to a particular use of data, please contact:

Invalidity of individual provisions
Should one or more clauses of these Terms of Use be deemed invalid or unenforceable in whole or in part, the remaining clauses shall remain in full force and effect.

STATUS: December 2018